![]() ![]() ![]() Beauty and style is a popular category, with 582 million monthly views across its top 100 channels, according to OpenSlate.Īnd those channels attract a youthful, largely female crowd: 17.2 percent of viewers are girls ages 13-17, 39.9 percent are women 18-24, and 16.9 are women 25-34. Meanwhile, the platform attracted 19.4 million visitors 65 and older (74.4 percent of Internet users in that demo) who spent an average of 3 hours, 54 minutes using the video-streaming service.įor YouTube advertisers, buying beauty and style channels through Google Preferred - which bundles the top 5 percent of YouTube channels in any given vertical for ad buys - is a good bet to reliably reach women, particularly young teens and millennials. Internet users in that age bracket) who spent an average of 10 hours, 15 minutes on the site. In March, YouTube drew 31.8 million users aged 18 to 24 (98.3 percent of U.S. Unsurprisingly, younger visitors tend to spend more time on the site. In aggregate, YouTube has a huge audience, reaching 81.2 percent of Internet users in the U.S., according to comScore data. Even the olds watch video, although not to the degree of millennials. Now a decade old, it is mainstream enough to have a broad demographic reach. “Guys spend an incredible amount of time watching gaming videos.”īeyond gender, YouTube has an age divide. “As soon as you omit gaming as a macro category, it goes to almost 50-50,” said Mike Henry, CEO of Outrigger Media, which operates Openslate. On the dude side, well, it’s testosterone with a heavy dose of nerd. ![]()
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